Maharashtra and Mumbai are the epicentre of filmmaking. Hence, the Maharashtra tourism department has chalked out a dream plan for tourists visiting Mumbai and looking forward to find opportunities to meet Bollywood actors and wanting to visit shooting locations.
To attract cinema and filmmaking tourism, the state tourism department is launching the Mumbai film city tour bus and curating tours to witness live shooting.
The tourism department has decided to allow tourists to visit film-shooting locations and also interact with actors, if possible. The department has also planned to bring QR (quick response) code-enabled display boards at all major tourist destinations.
On Tuesday, December 29, state tourism minister Aaditya Thackeray launched a service that will also provide a detour of residences of popular Bollywood actors in the city. In a bid to boost tourism in the state, the department launched a slew of initiatives with private firms.
Tourism has got to be tech-enabled and through our MoU (memorandum of understanding) with Guide Code [the firm] we plan to bring QR code-enabled display boards at all major tourist destinations across Maharashtra,” said the tourism minister in a series of tweets.
The firm will put up display boards at the tourist destinations with QR codes. A tourist will be able to get all the information of the site by scanning the code even if there is no internet connectivity. The information will also be made available in audio in English and Marathi, said an official from the tourism department.
Meanwhile, the department has signed four MoUs in which private firms will be launching the initiatives and the state government will play the role of the facilitator. This is like creating a network of partners by lending them non-financial support, said a senior official from tourism department.
Moreover, it has also decided to encourage home chefs who will provide local cuisines near famous tourist destinations across the state. The private firm will tie up with residents near a popular tourist destination, who will offer local cuisines to a tourist at their homes. For this, locals will be trained to match the standard of international travellers. All these facilities will be promoted on the Maharashtra Tourism Development Corporation (MTDC) website and its tourism-related events, said the official.
Besides, the department has also announced to hold a digital shopping festival in Mumbai between January 25 and February 15 in collaboration with a private firm.
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