CR's Mumbai Division Achieves Significant Milestones in Passenger Amenities and Revenue Generation Worth Over 95 Cr

Central Railway (CR) has gone that extra mile in an effort to provide better passenger amenities and boost earnings in the current financial year.

Mumbai Division of CR has taken proactive steps in identifying new assets for auction and awarding various contracts. These efforts are part of an overarching strategy to enhance the Non-fare Revenue (NFR) and thus provide improved services to passengers. 

The total earnings from these initiatives from April 2024 till date is INR 95.16 crores.

The major initiatives are:

1. Out of Home Advertising (OOH) worth INR 49.14 crores which includes 3 new locations o­n  Atal Setu generating annual revenue of INR 1.16 crore.

2. Rail Display Network- Non-digital & Digital worth INR 19.93 crores.

The Non-digital assets include:

• Self ticketing zones at 22 stations,

• Advertisement rights through projection mapping technology

• 3 Glow Ball Towers at CSMT, 1 at Panvel and 

• Other Non-digital assets sale at Uran and Dronagiri station 

Besides new sites for advertisement through digital media have been identified at Chunabhatti, Tilak Nagar and Vikhrioli station

3. Mobile Assets worth INR 15.54 crores which includes

 • Vinyl wrapping o­n 26 Mail/Exp trains

• Food Tray of 3 Vande Bharat Trains, Deccan Queen, Deccan Express, Indrayani express, Tejas Express and Janshatabdi Express,

• Head rest of CSMT-Madgaon Tejas Express and 

• Glass door of Rajdhani Express

4. Other Non Fare Revenue resources worth INR 10.40 crores include

• Relaxation Massage Chairs at Kalyan and LTT

• Waiting rooms at Panvel, Kalyan, Karjat, Lonavala and Thane

• Battery Operated Carts

• Bike & Parcel packing at CSMT, Dadar, LTT, Panvel 

• Vending of miscellaneous items in Mail/Exp trains and Passenger trainsand others

Recent  Developments in detail in Revenue Generation:

• Relaxation Massage Chair at Lokmanya Tilak Terminus (LTT) and Kalyan station

The auction for the relaxation massage chair facility at Lokmanya Tilak Terminus (LTT) was successfully awarded o­n 11.3.2025 at an annual license fee of INR 4.65 Lakhs, with a total contract value of INR 16.46 lakhs.

Similar contract was awarded for relaxation massage chair facility at Kalyan station o­n 18.2.2025 at an annual license fee of INR 5.11 Lakhs, with a total contract value of INR 15.34 Lakhs.

• Advertisement Contract for ROHA Station

An advertisement contract for Roha station was awarded at an annual license fee of INR 1.85 Lakhs, amounting to a total contract value of INR 5.55 Lakhs.

• Advertisement Rights o­n Tejas Express (CSMT-Madgaon)

The annual license fee for advertisement rights o­n the headrests and end walls (interior) of the CSMT-Madgaon Tejas Express was awarded at INR 9.90 Lakhs, with a total contract value of INR 29.70 Lakhs.

• Advertisement Rights via LED Screens at Various Stations

Advertisement contracts through LED screens at Vikhroli, Chunabhatti, and Tilaknagar stations were awarded at annual license fees of INR 24 Lakhs, INR 8 Lakhs, and INR 6 Lakhs, respectively, with a combined contract value of INR 2.01 Crores. These contracts are in addition to existing non-digital media advertisements at the stations.

• Outsourcing of Non-AC Waiting Rooms at Thane Station:

Two locations were successfully awarded for outsourcing the non-AC waiting rooms at Thane Station:

Platform No. 2: INR 52.49 Lakhs

FOB (Foot Over Bridge): INR 7.86 Lakhs

Total contract value: INR 1.81 Crores.

Upcoming Auctions:

In addition to the above, further auctions for various assets are scheduled from 18th March 2025 to 21st March 2025. These include more opportunities for the generation of additional revenue through the auctioning of valuable assets and increase in facilities for passengers.