Marol Naka station of Mumbai's Blue Line 1, Versova to Ghatkopar, has now been renamed as Fevicol Marol Naka.
As part of this transformation, one of the vestibules of the Marol Naka station has been turned into a walk-through gallery, showcasing Fevicol’s legendary advertisements from over the years.
This move is not only a tribute to the brand’s deep-rooted connection to the city but also a heartfelt homage to its visionary founder, the late Balvantray Kalyanji Parekh, fondly known as the ‘Fevicol Man,’ on his 101st birth anniversary.
The renaming of the metro station not only reinforces Fevicol’s, India’s most iconic adhesive brand from Pidilite Industries Ltd., brand presence but also honours the vision of the man who built a great organisation on the simple philosophy of bringing people and materials together seamlessly. The strategic partnership was facilitated by Madison Outdoor Media Solutions (MOMS).
With the unique approach – setting Fevicol apart from other stations, the focus was to thoughtfully curate a space that connects audiences with the timeless and humorous Fevicol ads, which have brought smiles to Indians across generations. Commemorating the brand’s rich legacy, this unique exhibit allows commuters to relive Fevicol’s most memorable campaigns that have shaped Indian advertising. Additionally, multiple digital screens across the station have been dedicated to playing Fevicol’s iconic ads, ensuring that passengers experience the brand’s creative storytelling while in transit.
Rohit Chopra, COO, Times OOH said "We are thrilled to welcome Fevicol as the exclusive station branding partner at Marol Metro Station. As the sole concessionaire of Mumbai Metro Line 1, Times OOH is committed to delivering impactful brand experiences through high-visibility transit media solutions. This collaboration reinforces the power of metro advertising in connecting brands with millions of daily commuters, creating a lasting impression in a highly engaging environment. Marol is an elevated metro station on Mumbai Metro's Line 1 (Blue Line), serving the Marol neighbourhood in Andheri (East), Mumbai. Andheri, being a key Commercial and residential hub in Mumbai, makes it an ideal station to build brand value while targeting a diverse audience. We are confident that this station will prove to be a valuable addition to the brand’s marketing initiatives."
As Fevicol celebrates this landmark moment, the brand remains committed to innovation and customer trust—values that have made it a leader in the adhesive industry. Marol Naka is a key transit point in Mumbai’s bustling metro network. Strong ambient media visibility across the station will further augment the brand’s core thought of Mazboot Jod, strengthening Fevicol’s place in the hearts and minds of Mumbaikars and beyond.
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