As Independence Day approaches, the 'Har Ghar Tiranga' campaign has already begun nation-wide between August 9-15.
The campaign encourages citizens to hoist the national flag in their homes and post selfies on the government-provided website.
Under this initiative, the Brihanmumbai Municipal Corporation (BMC) has also planned a number of activities to raise awareness of the campaign.
The song "Gharo Ghari Tiranga" will be played on 1070 garbage collection trucks, while 134 selfie booths and signature canvases will be placed in 106 different spots throughout Mumbai.
BMC has scheduled 47 tricolour yatras in Mumbai starting on August 9. On August 13, more tricolour yatras will take place throughout the city as part of the following phase. The 'Har Ghar Tiranga' state-level campaign formally started on August 9 at the August Kranti Maidan by Chief Minister Eknath Shinde.
On August 11, the civic body conducted Tiranga Yatra in all the administrative divisions of Brihanmumbai Mahanagarpalika under Ghoro Ghari Tiranga Abhiyan. People's representatives, artists, citizens, officials, employees etc. took spontaneous participation in this yatra.
🇮🇳 घरोघरी तिरंगा अभियान अंतर्गत बृहन्मुंबई महानगपालिकेच्या सर्व प्रशासकीय विभागांमध्ये आज तिरंगा यात्रा काढण्यात आली.
— माझी Mumbai, आपली BMC (@mybmc) August 11, 2024
या यात्रेमध्ये लोकप्रतिनिधी, कलाकार, नागरिक, अधिकारी, कर्मचारी आदींनी उत्स्फूर्त सहभाग नोंदवला.
आजच्या तिरंगा यात्रेचा उत्साह दाखवणारी चित्रफीत.… pic.twitter.com/NQtToy5X2N
Meanwhile, a day earlier, on August 10 BMC took to X and shared a glimpse of the various activities organised in various departments (wards) of the civic body under the Gharo Ghari Tiranga Abhiyan.
🇮🇳घरोघरी तिरंगा अभियान अंतर्गत बृहन्मुंबई महानगरपालिकेच्या विविध विभागांमध्ये (वॉर्ड) आज आयोजित करण्यात आलेल्या विविध उपक्रमांची एक झलक.#घरोघरीतिरंगा #HarGharTiranga2024 @CMOMaharashtra@Dev_Fadnavis@AjitPawarSpeaks@dvkesarkar@MPLodha@SMungantiwar@MahaDGIPR@PIBMumbai pic.twitter.com/ZDJxwzlE7i
— माझी Mumbai, आपली BMC (@mybmc) August 10, 2024
However, in response to this, Mumbaikars are expressing their concerns about other matters on this post. An X user wrote, “Clear footpath for Matunga road .....”. Another user wrote, “Do not use plastic flowers and balloons.” Moreover, some also commented about potholes and illegal hawkers issues as well.
.@mybmc and @MumbaiPolice busy with their marketing campaigns. Meanwhile, the public suffers: https://t.co/jPfBgiBBwE
— Suyash (@SuyashBirje) August 11, 2024
Clear footpath for matunga road .....
— Jyotsna Kamila (@kamila142727) August 10, 2024
N protection matunga road...
अरे , प्लास्टिक फूल हार आणि baloons वपर नका रे राजा
— Mukesh Duggar (@MukeshKJ111) August 10, 2024
In July, during the Mann ki Baat program, Prime Minister Narendra Modi announced the drive to honour our country's heroes. In celebration of Independence Day, he urged all Indians to join the 'Har Ghar Tiranga' campaign. PM Modi emphasised the increasing popularity of posting selfies taken with the flag on social media. He asked party officials and members to make sure that, from August 13 to August 15, the national flag is flown from homes, workplaces, and shops.